Knorr: No.1 Recipe App
Ally Pong and Dephin Lim
Campaign details
Brand owner: UnileverAgency: PHD Network TaiwanBrand: KnorrCountry: TaiwanChannels used: Mobile and apps, Social mediaMedia budget: Up to 500k
Executive summary
This describes how Knorr, in the face of ever-increasing demand for fast cooking solutions, offered recipe ideas through a new and engaging platform so that consumers could easily prepare tasty dishes using Knorr products via a tailor-made mobile recipe app – so generating major brand engagement and preference.
Knorr, one of Unilever's best-known food brands, had been the...