Land Rover Austria: Mobile Fair Stand
Wunderman Vienna
Entry Information
Category: AutomotiveCountry where program ran: AustriaDate program started/ended: 13/01/2011-15/01/2011
Product Description: Range Rover vehicles are the most refined SUVs in the marketplace. Technically perfect, an icon of luxurious offroad cars.
Advertiser/Client Name: Land Rover AustriaMedia Channels: Other
Strategy
Marketplace challenge:
Reed fairs Vienna is Austria's most important organizer of exhibitions and ve-hicle shows.
In January 2011, Austria's biggest and most popular car show took place at the Vienna fair exhibition center. Thousand of car aficionados gathered to experience automotive innovation...