Land Rover Austria: Mobile Fair Stand

Land Rover Austria wanted to gain attention at a motor show exclusively for Volkswagen brands. Knowing that members of their target market were very tech savvy, the company turned to smartphones to deliver its message.

Land Rover Austria: Mobile Fair Stand

Wunderman Vienna

Entry Information

Category: AutomotiveCountry where program ran: AustriaDate program started/ended: 13/01/2011-15/01/2011

Product Description: Range Rover vehicles are the most refined SUVs in the marketplace. Technically perfect, an icon of luxurious offroad cars.

Advertiser/Client Name: Land Rover AustriaMedia Channels: Other

Strategy

Marketplace challenge:

Reed fairs Vienna is Austria's most important organizer of exhibitions and ve-hicle shows.

In January 2011, Austria's biggest and most popular car show took place at the Vienna fair exhibition center. Thousand of car aficionados gathered to experience automotive innovation...

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