Land Rover Austria: Mobile Fair Stand

Wunderman Vienna

Entry Information

Category: Automotive
Country where program ran: Austria
Date program started/ended: 13/01/2011-15/01/2011

Product Description: Range Rover vehicles are the most refined SUVs in the marketplace. Technically perfect, an icon of luxurious offroad cars.

Advertiser/Client Name: Land Rover Austria
Media Channels:
Other

Strategy

Marketplace challenge:

Reed fairs Vienna is Austria's most important organizer of exhibitions and ve-hicle shows.

In January 2011, Austria's biggest and most popular car show took place at the Vienna fair exhibition center. Thousand of car aficionados gathered to experience automotive innovation first-hand. The agency's client, Land Rover Austria, wanted to be there. But the show was intended for the Volkswagen group brand only. From Audi to Skoda: this was exclusively a Volkswagen event! No exceptions! Land Rover was not allowed inside the exhibition buildings.