Outdoor is dead – well, not yet

Kolja Wehleit

Not too long ago, with the introduction of mobile media to the advertising scene as the very latest and hottest instrument to grab the target group's attention by sending animated films and cartoons right to their cell-phone displays, classic out-of-home communication was said to be as good as dead. Again!

It appears that any new form of communication is considered to be another nail in out-of-home's coffin. In fact, one may consider the King's Herald – an early stage of audio mass communication – to be the first such nail.

Are out-of-home experts coming to their offices every morning to wait for the medium's gravedigger? Certainly not.

Obviously out-of-home, as the oldest form of advertising and mass communication, is still around.