Carrefour S.A.: With or Without Leonardo

Shackleton Spain

Entry Information

Category: Retail/Direct Sales
Country where program ran: Spain
Date program started/ended: September 9, 2010 through November 29, 2010

Product Description: Carrefour is one of the main hypermarkets in Spain, now also present online with a shopping service covering food and technology. No need to bother with heavy shopping: the user orders among the wide selection on www.carrefour.es, and gets his purchase delivered at home, easy, convenient, quick and without charge.

Advertiser/Client Name: Carrefour S.A.
Media Channels:
TV/Video/Radio
Web Advertising
Web Development
Website: http://www.judgingishard.com/campana/echo/leonardo

Strategy

Marketplace challenge: