The Evolution of Services Advertising in a Services-Driven National Economy:
An Analysis of Progress and Missed Opportunities

Marla B. Royne Stafford

Fogelman College of Business and Ecnonomics, University of Memphis

Tim Reilly

College of Business Administration, University of Nebraska-Lincoln

Stephen J. Grove

College of Business and Behavioral Science, Clemson University

Les Carlson

College of Business Administration, University of Nebraska-Lincoln

Insights from

Rishi Bhandari and John Copeland