Jenny Craig, Inc.: Kirstie Alley campaign

Rayna Bailey

With 64 percent of American adults considered overweight or obese in 2004, weight loss was big business in the United States.

Jenny Craig, Inc.: Kirstie Alley campaign

Rayna Bailey

OVERVIEW

With 64 percent of American adults considered overweight or obese in 2004, weight loss was big business in the United States. An estimated 44 percent of women and 29 percent of men were trying to lose weight in 2004, and they were spending about $44 billion on diet programs. That amount was expected to increase steadily to nearly $48 billion by 2006. As the number of overweight people looking for a magic bullet for weight loss grew, so did fad programs promising to make the task of dieting easier. Diet crazes...

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