This paper describes a study that is part of a wider research agenda of The Walt Disney Company, the US entertainment group, about how the video platforms upon which Disney video content is available - TV, computer, tablet, mobile - affect viewing of both the content and advertising.
In the Eye of the Beholder; The Equality of Ad Effectiveness Across Platforms
Amy Innerfield and Justin Fromm
Zenith Media and ABC Television
In the modern media environment, advertisers are looking to make informed decisions on how to allocate