Multi-screen media planning: The lure of Social TV

Kendra Hatcher King with Kris Magel, Matt Meeks and Onur Ibrahim

The growth of social media has led to trends such as Social TV, in which consumers combine social media with their TV viewing.

Kendra Hatcher King, Initiative Worldwide, with Kris Magel, Matt Meeks, Initiative USA, and Onur Ibrahim, Initiative UK

Creating immersive, multi-platform social experiences enables brands, programme makers...

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