Rethinking mobile search ads in Japan

This article explores research into mobile search behaviour in Japan and how search advertising can be targeted to drive more conversions.

Rethinking mobile search ads in Japan

Tsubasa Tada and Yoshiyuki Sato
Google Japan

This article is syndicated with permission from Think With Google APAC.

What we already know: Being present when people turn to their smartphones in intent-rich micro-moments is crucial for brands. For a lot of Asia-Pacific marketers, this means serving up relevant search ads on mobile. What we're trying to find out: Could those search ads do more than just meet consumers in their micro-moments? Can they spark interest and generate intent-driven searches?

We're familiar with some of the common micro-momentsthat drive Asia-Pacific consumers to hit...

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