Allstate Insurance Company: Save 11

Category: Government/Institutional/Recruitment
Brand/Client: Allstate Insurance Company / Allstate
Lead Agencies: Leo Burnett/Arc Worldwide, Starcom MediaVest Group

State of the brand's business

Car crashes are the #1 killer of teens.

Car crashes kill more teens than anything else – more than homicide, tobacco, suicide or disease. 4,000 teens die on America's roads every year1. It's a national epidemic that shows no sign of abating anytime soon.

Allstate hasn't been sitting idly by, watching this continue.

As the #2 auto insurer in the U.S., Allstate sees firsthand the tragedy of teen driving deaths. That's why for decades, Allstate has led the charge to make roads safer for teens. From Allstate's parent-teen driving agreement, which gives parents a way to talk with their teens about safe driving, to sponsored coast-to-coast safe driving challenges to anti-texting events and agent programs, Allstate has been tirelessly committed to the cause. Despite it all, teens are still dying.

Strategic challenge