Nirmal: Marks for Sports
Mou Roy and Aditya Kanthy
Campaign details
Brand owner: Nirmal LifestyleAgency: DDB Mudra GroupBrand: NirmalCountry: IndiaChannels used: Branded content, Events and experiential, Internet – microsites, widgets, Public relations, Television, Word of mouth and viralMedia budget: 500k – 1 million
Executive summary
'The final medal tally at the recently concluded Beijing Olympics puts India at the 50th position among the 87 countries in the list.' – The Hindu, 30 August 2008.
For a country with more than a billion people, India's sporting achievements were...