Merck: "Flying ragweed" and "green fields"

This case study details how GRASTEK and RAGWITEK, the American allergy medication, launched a DTC campaign, breaking through the clutter of the OTC-dominated allergy market by activating a patient community.

Merck: "Flying ragweed" and "green fields"

Summary

We aspire to turn to research at all critical junctions of campaign development.... but is this enough? Why not make the customer voice intertwined with and inseparable from creative evolution?

We yearn...

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