10 shopper trends

This article outlines ten key shopper trends that brands need to recognise within the rapidly evolving retail sector and explains how best they can address them.

10 shopper trends

Ian Thomas Leo Burnett

The changing nature of how people shop means the retail experience is evolving exponentially, therefore brands need to adapt quickly to meet these changes. Ian Thomas of Leo Burnett outlines ten key shopper trends that brands need to recognise and ex

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