10 shopper trends
The changing nature of how people shop means the retail experience is evolving exponentially, therefore brands need to adapt quickly to meet these changes. Ian Thomas of Leo Burnett outlines ten key shopper trends that brands need to recognise and explains how best to address them.
The new creativity in shopper marketing
This article is part of a collection of articles on how shopper marketing is evolving. Read more.
'Retail is set to change more in the next five years than it has in the past 100.' This may seem like a bold claim but at Arc, the shopper marketing specialists within Leo Burnett, we have identified ten key trends that are accelerating the pace of evolution in retail. These trends relate to the changing nature of how people shop and how retailers and brands need to adapt to meet these changes.