Unruly: What's next for video advertising in 2017?

This article explores seven trends in online video advertising, as it grows to become the dominant digital ad format, and how they will affect the year to come.

Unruly: What's next for video advertising in 2017?

Jeff Minsky

There's a major revolution dawning in web advertising. Video is well on its way to becoming the dominant digital ad format, and recent changes in the industry are driving new ways of looking at the role of digital media. Narrowband metrics conceived in 1994 for transactional but uninspiring banner ads have little relevance in a world of video-based persuasion and storytelling.

From emotional advertising to vertical video, video advertising hit seven major milestones in 2016. As the year rounds out, here's a look at the drivers of change that had...

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