Canal+: The Bear
Guillaume Espinet and Sébastien JauffretBETC
Campaign details
Brand owner: Canal+Agency: BETCBrand: Canal+Country: FranceIndustry: TV channels, services, programmesMedia budget (USD): $500k - $1 millionChannels used: Television
Executive summary
CANAL+ is the leading operator in the French pay television market. The platform's main competitive advantage and draw for subscribers is the range of films that can viewed by its paying customers, particularly as CANAL+ is permitted by French law to broadcast movies up to six months before they can appear on other French TV channels....