Advocacy: Big Data, Big Problems? Examining the latest developments in the privacy arena

This article examines developments in the US around regulation of consumer data collection and use, following concerns about misuse of data and abuse of privacy.

Advocacy: Big Data, Big Problems? Examining the latest developments in the privacy arena

Daniel L. Jaffe

Concerns over online privacy and security continue to challenge the marketing community. Advertisers' multibillion-dollar investments are dependent on the ability to collect consumer data and use it for better targeted campaigns. How we respond to these challenges will determine whether the online marketplace maintains its growth and development. Here are some important developments in the privacy arena.

The White House's big data report

In May, the White House released its report on how the use of big data affects Americans. Titled "Big Data: Seizing...

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