From the editor: Advertise with care and restraint
Colin GrimshawWarc
There are myriad ways of building brands today. Fortunately, for those of us who work in what we still call the 'advertising industry' there remains a multitude of brands who communicate with their audience largely through advertising. From FMCG to Ferraris, to fashion, great creative ads still influence choice and shift product.
Yet the digital era has opened up lots of new ways of building brands. Reference to Millward Brown's recently released BrandZ list of 2014's Top 100 Most Valuable Global Brands shows Google in first place and Amazon...