How to achieve influence: Birds of a feather

Influence is a social construct, like the ebb and flow of a flock of birds; to understand influence more effectively, brands need to look at groups and communities, rather than individual influencers.

How to achieve influence: Birds of a feather

David CushmanDavid Cushman Consulting

Influence depends on a 'flock' response to an agitator who grants permission to the flock to behave in a certain way within a particular social context in shared conditions....