How to achieve influence: Birds of a feather

Influence is a social construct, like the ebb and flow of a flock of birds; to understand influence more effectively, brands need to look at groups and communities, rather than individual influencers.

How to achieve influence: Birds of a feather

David CushmanDavid Cushman Consulting

Influence depends on a 'flock' response to an agitator who grants permission to the flock to behave in a certain way within a particular social context in shared conditions.

Influence is fluid. It functions more like the ebb and flow of flocks of birds more than it does any kind of peer-induced command and control. Influence is complex. It varies from moment to moment, from subject to subject, from receiver to receiver, from context to context.

Influence is a social construct. Your influence over me depends as...

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