How to achieve influence: Birds of a feather

David Cushman
David Cushman Consulting

Influence depends on a 'flock' response to an agitator who grants permission to the flock to behave in a certain way within a particular social context in shared conditions.

Influence is fluid. It functions more like the ebb and flow of flocks of birds more than it does any kind of peer-induced command and control. Influence is complex. It varies from moment to moment, from subject to subject, from receiver to receiver, from context to context.

Influence is a social construct. Your influence over me depends as much on me as it does you. Importantly, it often depends more on the action and reaction of those around me as it does on what you say or do. Influence is given to you by others, not imposed on them by you. It is decentralised.