Facebook reveal 'new look' News Feed

Laura Murphy and Charles Warnet

Background

Facebook has announced it will soon be rolling out a new more visual and less cluttered look which will enable users to filter the type of content they see in their news feeds and create a seamless experience between mobile and PC devices.

Details

The main changes are: The News Feed stream will be more prominent, with the home page reduced from four columns to three (the news ticker on the right-hand side is disappearing); Page posts and ads will become more visual – e.g. larger format, caption overlay on some photos, cover photos in Sponsored Page 'Like' Stories; Ability to filter News Feed by Photos, Groups, and Following; Navigation sidebar with bookmarks and contacts to match look of Facebook mobile.

The Facebook News Feed changes are aesthetic only and the EdgeRank algorithm, which determines what content will be surfaced in News Feeds, will not be affected. Click here to see the 'new look' Facebook News Feed.

Implications for Advertisers