Washington Focus
The Frist Factor
Daniel L. JaffeANA Washington
Health issues increasingly are at the heart of the debate over the domestic agenda in Washington. Therefore, to understand the political environment confronting the ad community, we must first understand the perceived nexus between the economy, health care and advertising.
At the end of the Clinton administration, it was thought that the major issue facing the political community was what to do with a projected $5 trillion surplus. In this heady environment, politicians did what they do best: make expensive political promises. One...