War on drugs campaign

Louis Hagopian

Advertising’s social impact and responsibilities are at the core of this speech to the 4A’s 1986 Annual Meeting, in which Louis Hagopian, of N.W.

War on drugs campaign

Louis HagopianN.W. Ayer

Some of you, especially newer members, may be a little hazy on just how the Four A's actually works. You know that we have a board of directors, for you just elected one. That board meets quarterly. The Operations Committee of six people within the board meets monthly. And each year, at one of the quarterly meetings, we have a two-day planning session. Most of the big ideas identified with the Four A's have come out of such meetings.

In one planning session very early in 1985, Phil Joanou, Chairman and CEO...

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