Measuring Advertising Performance 2014: Understanding the connected consumer

This article summarises the highlights from the first day of Warc's MAP conference, on the theme of understanding the connected consumer.

Measuring Advertising Performance 2014: Understanding the connected consumer

Brian CarruthersWarc

The first day of the Warc Measuring Advertising Performance 2014 conference, which took place in London on March 11, covered plenty of ground. Subtitled Understanding the Connected Consumer, the event heard a mixture of case studies, new research, contentious views and debates on some unsung areas.

Devices and measurement

James Thickett, Director of Nations and Market Developments at Ofcom, the UK communications regulator, opened the conference by running through the latest stats on device ownership and usage, noting that while overall TV viewing hours had remained stable...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands