10 strategies for recovery
Ruth Saunders, managing partner of Galleon Blue, advises on ways brands can start to thrive again as economic recovery gets under way
Confidence that economic recovery is underway was the message that came out of a recent survey of 45 Galleon Blue clients – senior marketers and general managers, representing financial services, consumer goods, IT and telecoms, energy, healthcare and travel sectors around the globe, taking in Europe, North America, Asia, South America, Africa and the Pacific Rim. Most expect 2010 sales to grow over 2009, supported by higher marketing budgets. Most expect growth to come...