Global Socio-economic Levels
Development of a Global Non-occupational Classification System
Martin van Staveren
First Research International
INTRODUCTION: SOCIO-ECONOMIC MEASUREMENT SYSTEMS
Rightly or wrongly, the British class system is renowned worldwide. Its historical foundations are nowadays perpetuated by the film industry, through productions such as Gosford Park or just about any role played by Hugh Grant. It is, however, true that marketers and planners in Britain rely heavily on social grade classification in defining consumers, strategies and target audiences. The system in use is driven by traditional class distinction: white collar and blue collar, or ABC1s and C2DEs.