Global socio-economic levels: development of a global non-occupational classification system

Over many years, and in most parts of the world, socio-economic classification schemes have been deployed in order to segment populations into discrete groups that define the status of the individuals within them.
  

Global Socio-economic Levels

Development of a Global Non-occupational Classification System

Geoff WickenKMR GroupMartin van StaverenBMRBAndrea DinningFirst Research International

INTRODUCTION: SOCIO-ECONOMIC MEASUREMENT SYSTEMS

The Challenge

Rightly or wrongly, the British class system is renowned worldwide. Its historical foundations are nowadays perpetuated by the film industry, through productions such as Gosford Parkor just about any role played by Hugh Grant. It is, however, true that marketers and planners in Britain rely heavily on social grade classification in defining consumers, strategies and target audiences. The system in use is driven by traditional class distinction:...

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