Mind the gap – highlighting the differences between advertisers and consumers in the UK
Lena RolandWarc
The overriding theme of Thinkbox’s TV Nation conference - which took place in London during May 2013 - was that members of the marketing, advertising and media industries are not as in touch with the typical UK consumer as they might like to think.
In demonstration of this, Thinkbox, the marketing body for commercial television in the country, presented the results of the latest wave of its TV Nation research, an annual study which tracks attitudes to advertising, brands and media, and explores...