Mythbuster: Marketing must be serious
Les Binet and Sarah CarterDDB
Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the idea that marketing must be serious.
Many years ago, we worked on a paint brand. Our agency had come up with a cracking new TV idea showing people up and down Britain painting different rooms in their homes, all set to a stirring song. We were convinced we were on to a winner, but when we showed it to the client we discovered an unexpected problem. One little...