Kontor Records GmbH: Back to vinyl – the office turntable

Campaign details

Advertiser: Kontor Records
Agency: Ogilvy Germany
Category: Lead Generation / Direct Response / Conversion
Region: EMEA

Strategy

Few industries change faster than the music business, with so many artists competing for attention over so many different media channels. And as so much content is available to download for free these days, artists, recording labels and publishing companies are finding it increasingly difficult to survive and thrive.

In order to do so they need to find innovative new ways to promote themselves. One way in which they have always done this is by promoting to brands.

This of course generates revenue itself, but–more importantly–also promotes artists, music and labels to a much wider audience.