Automated website synthesis and uncertainty reasoning for customer preference management

Siu-wai Leung

This paper describes an application of automated website synthesis and uncertainty reasoning for customer preference management (CPM), particularly in the context of web-based customer relationship management (CRM).

automated website synthesis and uncertainty reasoning for customer preference management

Siu-wai Leung University of EdinburghSiu-ki Leung Mobile Data SolutionsAndy Kung The Prudential Assurance CompanyTommy Tang ACORN (Market Research)Kai-Fai Wong Independent Statistics ConsultantTony Li Phillip Morris Asia

Introduction

Reasoning and acting on the basis of customer preference are necessary for customer relationship management (CRM) systems to provide the most preferred products or services at the right time to every customer (Leung et al, 2002b). The holy grail of...

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