Becoming A Preferred Employer

How A Global Research Programme Helps the World's Tenth Largest Employer Achieve Its Strategic Goals

Melanie Hipperson Jugdev
BMRB International, United Kingdom

Jane Maxwell
Compass Group PLC, United Kingdom


In 2002 Compass Group plc decided to refresh their employee satisfaction measurement tool which is used to track the company strategy of being a preferred employer.

Compass Group partnered with BMRB International and their affiliated network Walker Information Global Network (WIGN) to introduce a measurement philosophy across the company that would focus the business on:

  • Retaining people who are loyal and don't feel inclined to look elsewhere;

  • Undertaking activities and practices necessary to attract and retain high calibre individuals;