Four trends shaping e-commerce in Australia

The article explores four trends shaping online shopping in Australia: market maturity, spending on discretionary goods, increased spend in suburban and regional towns, and increased demand from Asia.

Four trends shaping e-commerce in Australia

Anna Hamill

The popularity of online shopping in Australia is no secret. Australians spent A$19 billion online in 2015, up from A$17 billion the previous year – a 12% increase.

Online transactions now make up about 7% of total retail transactions in Australia, and although that number is lower than other Western markets, it continues to grow consistently, particularly as delivery access to Australia's rural areas improves.

Australia Post manages 80% of all deliveries to Australian consumers – more than a hundred million every year – and has witnessed first-hand the impact of the...

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