Amnesty International: Trial by timeline

This case study describes how Amnesty International, the human rights organisation, used a Facebook app to raise awareness for its cause in New Zealand.

Amnesty International: Trial by timeline

Agency: Colenso BBDO AucklandAdvertiser: Amnesty InternationalBrand: Protect the HumanCountry: New Zealand

Objectives

Last year, two men were sentenced to death for drinking alcohol1.

Seventeen people were beheaded for attending a mixed gender party2.

And a sixteen year old was buried alive for talking to boys3.

This is what Amnesty as an organisation wants to bring to peoples' attention.

In January 2013, New Zealand was named the freest country on Earth4. It is through sheer luck that we live in a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands