Coca-Cola: You have no remedy

This case study describes how multinational drinks manufacturer Coca-Cola boosted sales in Spain with a campaign based around the personalisation of drinks packs.

Coca-Cola: You have no remedy

Shackleton Madrid

Objective of the campaign

The primary objective was to bolster sales for individual consumption packaging, actively engage the target audience and put the finishing touches to what has been one of the company's most successful campaigns to date, which saw the personalisation of more than 550 million packs using some of Spain's most common names.

Target Audience: Business-to-Consumer

Size of Target Audience: 1,000,000+

Enacted solution

In 2012, under the campaign theme "Share a Coke", Coca-Cola Australia launched a campaign that allowed consumers to share personalised cans. This campaign then spread to...

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