Three: Holiday spam

This case study describes how Three, the mobile phone network, encouraged customers to share photos from their holidays online to promote a new free roaming policy.

Three: Holiday spam

Martin Beverley, Nick Exford and Alex Blacklock

Campaign details

Brand owner: Hutchinson 3GLead agency: Wieden+KennedyBrand: ThreeCountry: United KingdomIndustry:Call services and accessories, Fixed line providers, General service providers,...