ad:tech 2008: The Next Big Idea 3.0 - redefining creative in the digital age

Geoffrey Precourt

WARC Online's U.S. editor Geoffrey Precourt reports from ad:tech New York 2008 on the panel session devoted to "Redefining Creativity in the Digital Age".

ad:tech 2008: The Next Big Idea 3.0 - redefining creative in the digital age

Geoffrey Precourt

Geoffrey Precourt reports from ad:tech New York 2008. For his full coverage, visit WARC Online's conference blog.

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For Paul Woolmington, founding partner, Naked, a discussion of creative in the digital age begins with four trends. To set up a panel discussion of "The Big Idea 3.0," at the Ad:Tech New York November 2008 conference, Woolmington and Jessica Greenwood, deputy editor of London's Contagious magazine, jumped right into the list:

1. Brands as Entertainers

"In the...

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