South Africa leads mobile financial services innovation

Keitumetse Matshitse
The Brand Union, Johannesburg


South Africans have been enthusiastic mobile technology adopters

As the letter from Cape Town in the Q2 2013 issue of Market Leader points out, mobile rules in South Africa. There are more mobile phones in South Africa than laptops, which impacts the way in which the internet is accessed and, more importantly, how money is being used, spent and sent.

Financial services brand FNB has led the way in innovation and defined new ways in which consumers can transact with their money.