Why big business' desire to rediscover their consumer intuition could, for the market research industry, be the next big thing
Putting the 'I' back into
people, and insightful organisations, combine the most current information, with
strong analytical and creative processes and behaviours.
this is only part of the picture.
without intuition information won't yield great insight; analysis will only
provide predictable, reactive solutions; and creativity will remain 'blue sky'
rather than result in practical, welltimed communication and innovation.