McDonald's: I'm Amazing
Campaign Details
Brand Owner: McDonald'sAgency: DDB Hong KongBrand: McDonald'sCountry: Hong KongIndustry: RetailChannels Used: TV, Print, Outdoor, Digital
Executive Summary
What started out as a simple brief to re-connect with a core audience, turned into a big idea that generated excitement, wonder and appreciation for what is truly innate in children – creativity.
Kids across Hong Kong tapped into their imagination, and out came ideas across a range of spaces. We then brought them to life, by building the first ever McDonald’s restaurant in the world designed...