McDonald's: I'm Amazing

Campaign Details

Brand Owner: McDonald's
Agency: DDB Hong Kong
Brand: McDonald's
Country: Hong Kong
Industry: Retail
Channels Used: TV, Print, Outdoor, Digital

Executive Summary

What started out as a simple brief to re-connect with a core audience, turned into a big idea that generated excitement, wonder and appreciation for what is truly innate in children – creativity.

Kids across Hong Kong tapped into their imagination, and out came ideas across a range of spaces. We then brought them to life, by building the first ever McDonald’s restaurant in the world designed entirely by kids, for kids.

A big idea that gave more reasons for parents to be proud of their children’s talents, while allowing McDonald’s to bring a little happiness to the kids of Hong Kong. Now isn’t that amazing!

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