McDonald's: I'm Amazing

This campaign for McDonalds was based around a competition encouraging Hong Kong children to submit their own creative ideas and designs for a new McDonald's outlet.

McDonald's: I'm Amazing

Campaign Details

Brand Owner: McDonald'sAgency: DDB Hong KongBrand: McDonald'sCountry: Hong KongIndustry: RetailChannels Used: TV, Print, Outdoor, Digital

Executive Summary

What started out as a simple brief to re-connect with a core audience, turned into a big idea that generated excitement, wonder and appreciation for what is truly innate in children – creativity.

Kids across Hong Kong tapped into their imagination, and out came ideas across a range of spaces. We then brought them to life, by building the first ever McDonald’s restaurant in the world designed...

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