The Future of Research
Wendy Gordon, Mark Ratcliff, Rebecca Wynberg, Paul Edwards, Richard Helyar, Sid Simmons, Sarah Fryer, Rhidian Taylor, Yvonne O'Brien
Admap convened a group of industry pundits to discuss the future of research. They agreed that harnessing the enthusiasm of the new activist consumer in practical ways, while making sense of merged data from multiple sources, are key to improving the quality of research.
The Future of Research
Harnessing the enthusiasm of the new activist consumer in practical ways, while making sense of merged data from multiple sources, are key to improving the quality of research, writes Wendy Gordon
Hear the full audiocast of the roundtable below or individual extracts throughout the piece.
You can listen to them online through the audio player, or save them to your own computer to listen when it's most convenient for you
Full audiocast: (32:00)
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