Lick Frozen Yogurt: Launching the UK's favourite frozen yogurt

This case study describes how Lick Frozen Yogurt focused upon its packaging design to successfully launch the brand into the mainstream retail market in the UK.

Lick Frozen Yogurt: Launching the UK's favourite frozen yogurt

Campaign details

Category name: Food producersAgency: This Way UpAdvertiser: Lick

Executive summary

Lick frozen yogurt was a cool, niche brand with a handful of listings in specialist...