AB InBev extends appeal from puppy commercials to in-store coolers

This event report shows how AB InBev, the brewing group, is aiming to enhance its in-store marketing efforts using digital technology.

AB InBev extends appeal from puppy commercials to in-store coolers

Stephen WhitesideWarc

Budweiser's television spot for the 2014 Super Bowl – starring the brand's iconic Clydesdale horses alongside an adorable puppy – was one of the major advertising success stories of last year.

"It was the most viral commercial ever," Anson Frericks, senior director/brand activation at Anheuser-Busch InBev – the brewer that owns Budweiser – told delegates at the 2014 ad:tech New York Conference.

More specifically, this effort secured 37 million hits on YouTube within a couple of days of the NFL showpiece (a total standing at 55 million...

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