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Commentary: Who Owns Metrics? Building a Bill of Rights for Online Advertisers
In his commentary, Benjamin Edelman writes on industry fair practice on the use of metrics. He presents the rights of advertisers: the right to know where its ads are shown; the right to meaningful, itemized billing; the right to use its data as it sees fit; the right to enjoy the fruits of its advertising campaigns; and the right to resolve disputes fairly and transparently.
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