Generational snapshot: A look at Boomers, Generation X, and Millennials in the US

This article provides demographic data about generations across the US and outlines each group's media behaviour.
  • The generational composition in the US is 24% Baby Boomers, 20% Generation X, 30% Millennials and 26% Other (comprised of Generation Z and the Silent Generation).
  • Demographic information includes ethnicity, household size, employment status, household income and device ownership.
  • Total audience consumption figures (including comparisons with 2014 data) cover traditional and internet media, most popular television programs, mobile apps, online sites, and audio genres.
  • Also included are which television advertisements resonate with the different generations and the types of shopping establishments they use....

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