Speed read - The Hidden Agenda: A proven way to win business and create a following

Kevin Allen's book draws on two decades of working at the top of the advertising industry to offer insights and advice on how to win business pitches.

Speed read – The Hidden Agenda: A proven way to win business and create a following

Kevin Allen, Bibliomotion (2012) (view on Amazon)

Introduction

Kevin Allen is a pitchman. And while his mother might struggle to understand what he does for a living, he is very clear on what makes him so good at what he does: empathy. Two decades of working at the top of the advertising industry for companies like McCann Erickson and Interpublic, during which time he won important new business and global contracts, lends weight to his argument that pitching is about more than...

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