Speed read – The Hidden Agenda: A proven way to win business and create a following
Kevin Allen, Bibliomotion (2012) (view on Amazon)
Kevin Allen is a pitchman. And while his mother might struggle to understand what he does for a living, he is very clear on what makes him so good at what he does: empathy. Two decades of working at the top of the advertising industry for companies like McCann Erickson and Interpublic, during which time he won important new business and global contracts, lends weight to his argument that pitching is about more than just the technical solution to what appears in a client's brief.