Riney's VandenBosch Probes Disconnect with Digital Agencies
Geoffrey PrecourtWarc
In the common tradition of keynote addressing, the featured speaker touches common points of interest with the conference audience, dips into a handful of success stories, implicitly provides a plug for the enterprise that provides employment away from the podium, and opens the floor for questions.
Apparently no one read the rules of protocol to Kristi VandenBosch, the ceo of San Francisco agency Publicis & Hal Riney who opened the third day of the 2010 ad:tech San Francisco conference. But, VandenBosch has followed anything but a traditional path to the...