TV planning: The two-screen experience

Based on research across media channels, this article seeks to explain how media consumption habits have changed because of digital, and how advertisers can engage viewers on the second screen.

TV planning: The two-screen experience

Helen KatzStarcom Mediavest Group

A recent US study into two-screen viewing behaviour shows that viewers value TV viewing apps as companions to TV and interact with second-screen ads that are personally relevant or...