The decline of respect and the rise of the Indian individual

Kartikeya Kompella

This article looks at how the value of respect has declined in India and the social trends that have contributed to the change.

The decline of respect and the rise of the Indian individual

Kartikeya Kompella

"I've learned that our background and circumstances may have influenced who we are, but we are responsible for who we become," James Rhinehart

Each one of us is a product of the socio-cultural milieu that forms our background. Being a part of this cultural context helps us know how others from a similar cultural context think. Brands operate in a socio-cultural context and marketers use their understanding of this context to identify ways to bring about a natural connect between brands and consumers.

This closeness...

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