Ad Fed Minnesota: 2008 Ad Fed Minnesota "The Show" Call for Entries

Infinity Direct

ENTRY INFORMATION

Category: Not-For-Profit
Country where program ran: USA
Date program started/ended: April - November 2008

Product Description: Advertising Federation of Minnesota's The Show is an awards competition and a celebration of Minnesota's market strength and global impact made through leading brands, creative advertising campaigns and interactive breakthroughs.

Advertiser/Client Name: Ad Fed Minnesota
Media Channels: Direct Mail

STRATEGY

Marketplace Challenge:

The Advertising Federation of Minnesota wanted to increase the number of entries and attendance at The Show, a major award show showcasing the superb advertising talent found in the upper Midwest. The target audience is blitzed with call for entries to national and international award shows so the challenge was to create a cost-effective piece that was inviting, hardworking and showed off the attitude of the Midwest advertising industry.