Meaningful marketing: A brand utopian world

Sara de Dios
Havas Media

People now expect brands to improve their lives, their personal wellbeing and that of their communities and society at large, which requires a new marketing model.

brand utopia


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Meaningful marketing connects brands with a positive mission to improve the quality of life. This can be a positive impact on the environment, societies and communities as well as how they improve individual quality of life (such as happiness, health, mood, self-esteem etc).