GEICO: Maxwell - Radical Accessibility

This case study describes how GEICO, the American auto insurance company, encouraged people to interact with it through digital and mobile media, specifically, in order to spread its "radical accessibility" message.

GEICO: Maxwell - Radical Accessibility

The Martin Agency

Entry Information

Country where program ran: United StatesProgram start date: 12/15/12Program end date: 06/30/13Advertiser/Client Name: GEICOProduct/Service Description:GEICO is the third-largest private...

Not a subscriber?

Schedule your live demo with our team today